Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
principles of effective and creative design
visual design and communication principles
the range of media available
the variety of methods available
the theory of human/machine interaction
principles of adult learning and instructional techniques
technical feasibility
Linkages to other units
This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.
Critical aspects of evidence
This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.
The following evidence is critical to the judgement of competence in this unit:
the ability to generate creative and effective concepts and evaluate them
the ability to translate an original idea into a concrete proposal
the ability to document a proposal using a method appropriate to the audience
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.
The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.
Resource requirements
This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.
Underpinning skills and knowledge
Assessment must include evidence of essential knowledge of, and skills in, the following areas:
principles of effective and creative design
visual design and communication principles
the range of media available
the variety of methods available
the theory of human/machine interaction
principles of adult learning and instructional techniques
technical feasibility
Linkages to other units
This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.
Critical aspects of evidence
This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.
The following evidence is critical to the judgement of competence in this unit:
the ability to generate creative and effective concepts and evaluate them
the ability to translate an original idea into a concrete proposal
the ability to document a proposal using a method appropriate to the audience
Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept
Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.
The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.
Resource requirements
This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.